Pop in today for free expert advice and view our stunning showhomes!

Telford, Shropshire


Visit Principal Point and take a look at our stunning three bedroom show homes.

Principal point is an exciting new development of 1-5 bedroom homes and apartments.

Principal Point is a carefully considered selection of new homes with fantastic transport links. Located just off J7 of the M54, Wellington is an extremely accessible town with direct access to Telford, Shrewsbury and beyond. Plus, you’ll have the added benefit of Wellington Station within 0.6 miles. No matter if you’re a young professional, growing family or looking to downsize, the range of house styles available at this stunning development ensures that everyone is well catered for.

Part Exchange

Lovell could purchase your existing home at an agreed price allowing you to purchase a brand new home.

Choose part exchange today for a stress and hassle free buying experience with a guaranteed buyer, no estate agent fees to pay. (T&C's apply)

Help to Buy: Equity Loan

Open to both first time buyers and those looking to move up the property ladder, this government backed Help to Buy: Equity Loan scheme allows you to buy a new build home with a 5% deposit.

Principal Point)

Pinch to zoom in and out.

The Birchfield Principal Point

Exclusive offers on homes at Principal Point this Bank Holiday weekend

Exclusive offers on homes at Principal Point this Bank Holiday weekend

Read more
Principal Point Showhome

Help to Buy event at the popular Principal Point development

Principal Point - Help to Buy Event

Read more
Lvl002 Orleton Park Ht Burton Plot 10 11 Hr

Egg-citing new Telford homes launching next Friday

Leading housebuilder Lovell Homes is officially opening the doors to its brand new Principal Point development to the public next Friday (19th April) from 10am until 5pm.

Read more

Available Homes

Viewing on Internet Explorer not recommended

For a better experience please install a new browser.

View Browser Options

Alternatively, click below to remain in Internet Explorer.

Remain in Internet Explorer